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2020 Global OKR Annual Report

When fully embedded, the application of OKRs will impact your entire organisation, from the executive to the manager to the individual contributor - allowing everybody to align and contribute to the goal of sustainable growth.  

To learn more about the management and use of OKRs within organizations around the globe, Koan has partnered with There Be Giants for this research project. The results were fascinating and uncovered some interesting trends around how OKRs were being used by businesses and the impact they were having.

In this report, we dive into the mechanics of OKRs with a focus on the following five key areas:

  • Who is using OKRs
  • Why they are choosing to use them
  • How they are going to use them
  • What impact they have seen from using them
  • What they would do differently if they were to start again from the beginning
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At a glance

There Be Giants is an international OKR consultancy on a mission to make 5000 businesses more awesome! OKRs are a game changer for driving business performance and since our inception, we have turbocharged businesses to achieve a relentless focus on growth and innovation, using our world-leading, proprietary methodology.

When fully embedded, the application of OKRs will impact the entire organization, from the Exec to the individual - allowing everybody to align and contribute to the goal of sustainable growth, and this focus on performance is what we’re all about.

There is no one correct version of OKRs; they are open-source, meaning there are many ways of interpreting them. We have our own version but it’s one that we continually review and adapt for each unique client. One of our values is “Strive to be Better” so it’s natural for us to embrace innovation and find more effective ways of using OKRs. Our instinctive curiosity led us to start this research project last year, in order to understand how OKRs were being used by businesses and the impact they were having. The results were fascinating, which is why we decided to repeat the exercise and start to understand if there were any trends appearing.

For this year's report we have partnered with Koan, the dedicated OKR software providers. Koan have shown an equal appetite for OKR curiosity and are as intrigued as There Be Giants to learn more about the management and use of OKRs within organizations around the globe.

We hope you gain as much value from this research as we have done.

To continue reading, download now!

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