Strategic goals or objectives are tangible, actionable steps towards making your vision a reality. They’re a statement of intent, publicly announcing what a team is going to work on and who will be accountable for a project’s success or failure. And they should be inspiring, giving the team both motivation and guidance beyond their day-to-day work.

When considering your objectives, choose a few areas where the team can make a dramatic impact. Finding focus is imperative; the things a team chooses not to do is even more important than what they do. Therefore, set the fewest number of goals you can live with. These are your Objectives. 

To set objectives, you’ll want to start by identifying your priorities, which should be a collaborative, group exercise. Consider asking your team (and peers and boss) "What are the three most important things for us to accomplish in the next three months? Why are these things important?" Typically these are aligned to company OKRs or the overall organizational strategy. 

Once you have top priorities identified, then you can draft your objectives. Objectives are what the team states it will accomplish. When writing team objectives, you want to make these statements qualitative and inspiring.