OKR Examples

Sample objectives and Key Results (OKRs) by department
Our Examples

Product Management

Why Choose OKRs for your Product Team

OKRs or Objectives and Key Results are a collaborative goal-setting tool used by product management teams and other departments to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals.

OKRs can be a superpower for creating an environment where employees are able to work with purpose. Companies like Intel, LinkedIn and Airbnb have achieved amazing results with OKRs, but less often discussed is the fact that deploying a goal framework in the right way can create a vastly better working environment.

The OKR methodology is very simple, and when used properly, OKRs can help your product team create things like high output management, team alignment and increased communication in all your business goals.

Writing & Implementing OKRs for your Product Management Team

When it comes to creating and writing incredible OKRs consider the following formula: We will __(Objective)__ as measured by __(these Key Results)__.

Designed to fit the needs of any organization size, department or industry, OKRs work the same for setting goals throughout many company levels. They can also be used by individuals or small teams to achieve results. .

Objectives need to be clear, actionable and  (ideally) inspiring, while also actionable and time-bound. 

Key results determine whether an Objective has succeeded or failed. They are quantifiable, measurable and time-bound, so that it's easy for the team to gauge progress. Contributors on the KRs should measure progress regularly (ideally weekly), and then at the end of the OKR period (typically a quarter), there’s a regular grading of the KR and retrospective. 

When it comes to writing and setting OKRs, it's a good idea to make it collaborative. By conducting a brainstorming session, it engages your product team, gives your team a level of ownership and drives accountability for those results. Ultimately, you want to create a process where teams feel empowered to create their OKRs and then challenge teams across the business to ensure they’re focused on the right priorities at the right time. This process encourages creative thinking and informed risk-taking, all to push your product team forward.

Product Management OKRs: Best Practices & Examples

When getting started with product management OKRs, we get common questions like “how do I write a good PM OKR?” or “can you give me a good example of a project management OKR?” To answer these questions, we created a list of example project management OKRs so you can have some inspiration as you begin to write your own company, department and team OKRs

OBJECTIVE: Successfully Launch the New Product

Key Results:

  • Conduct 30 customer development interviews
  • Review 10 usage videos via UserTesting.com and summarize it internally
  • Do 2 training sessions on the new product for Marketing and Sales teams
  • Review 15 customer requirements documents from Product Marketing 


OBJECTIVE: Develop a New Product Vision

Key Results:

  • Interview 50 prospective customers and get their initial feedback
  • Get usability score above 8/10 on UX mockups from 20 prospective customers
  • Specify 5 elements in UX mockups to increase product's usage engagement
  • Get internal feedback score of 10/10 from the sales team


Product Management OKRs for User Research

OBJECTIVE: Find product market fit for Scorpio

Key Results:

  • Conduct a Design Sprint to generate and test the solution
  • Validate new design patterns with 15 existing customers
  • Conduct 15 problem interviews with buyers that match our Ideal Customer Profile (ICP) 


OBJECTIVE: Implement thorough user testing of our product

Key Results:

  • Conduct 15 live usability testing interviews with the paper prototype
  • Receive 10 video interviews from Usertesting.com
  • Integrate user testing into the pre-launch plan


Product Management OKRs for Development & Design

OBJECTIVE: Increase the delivery speed of the new features

Key Results:

  • Increase the sprint team velocity from 27 to 35 points
  • Reduce bugs-per-feature metric from 1.4 to .8
  • Reduce average lead time from product feature definition to delivery by 7 weeks


OBJECTIVE: Make our Product Management team even better

Key Results:

  • Develop and implement performance metrics for the team
  • Increase unit-test coverage from 40% to 50%
  • Reduce the deployment time from 20 mins to 2 min with automated CI/CD


Product Management OKRs for Release Management

OBJECTIVE: Conduct a successful Scorpio product launch

Key Results:

  • General Availability of the product by XX date
  • Achieve > 40 successful beta tests as measured by reviews of 4pts or more per tester
  • Launch product with 90%+ of target features


OBJECTIVE: Improve the product release process

Key Results:

  • Reduce bugs found after the release by 30%
  • Reduce the sign-up flow churn from 35% to 10%
  • Improve the App Store rating of the new version from 4.0 to 4.5
  • Improve NPS from 8.0 to 9.5


Product Management OKRs for Engagement & Customer Satisfaction

OBJECTIVE: Drastically improve user onboarding

Key Results:

  • Reduce Trial abandonment from 42% to 30%
  • Increase % of users who complete feature completion from 70% to 77%
  • Improve Trial Conversion from 27% to 35%


OBJECTIVE: Increase user engagement

Key Results:

  • Increase 1-month retention from 20% to 40%
  • Increase average time in the product from 15 to 25 minutes per week
  • Increase the average number of product page views from 8 to 10 per week


OBJECTIVE: Improve customer satisfaction

Key Results:

  • Improve the NPS score from 8.0 to 9.5
  • Reduce the number of support tickets per customer/mo from 2.7 to 2.2
  • Complete >15 phone interviews with the churned clients
  • Improve overall Capterra rating from 4.4 to 4.6


OBJECTIVE: Accelerate profit Per Customer

Key Results:

  • Improve Lifetime Value (LTV) from $4000 to $5000
  • Improve UpSell/Cross Sell revenue from 14% to 18%
  • Reduce churn by 5%
  • Increase Net Retention by 4%
  • Increase the gross profit margins from 65% to 75%


OBJECTIVE: Encourage users to refer our product

Key Results:

  • Complete and publish 4 new User Case Studies from top tier clients
  • Obtain 15 top tier commitments to do private references for prospects and analysts
  • Obtain 25 new Capterra positive (4.5+ star) reviews


Product Management OKRs for Operations & Enablement

OBJECTIVE: Increase product team learning

Key Results:

  • Hold book club meeting and reviews every 6 weeks
  • Conduct Product Management training session with 95% participation
  • Complete 8 knowledge sharing session by team members


OBJECTIVE: Create a dream product team

Key Results:

  • Increase internal team Employee Satisfaction score from 7.8 to 9.5
  • Hold a release celebration event with more than 5 individual shout outs
  • Implement the new agile delivery and discovery process for 2 teams


OBJECTIVE: Share knowledge of our product team with the community

Key Results:

  • Release 4 blog articles about our product management and engineering processes
  • Host 3 local meetups
  • Obtain 3 speaking slots for Product Management at industry conferences


How Koan Simplifies OKRs For Product Management Teams

An ideal OKR software tool will build and reinforce great practices while fitting in seamlessly with the way your product management team already works. Teams who use a software-based OKR tool have improved alignment and work better together. By having purpose-built software for the job of goal tracking, you’ll avoid a ton of time spent running around and getting updates. 

Get started with Koan for free today. 


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