OKRs or Objectives and Key Results are a collaborative goal-setting tool used by product management teams and other departments to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals.
OKRs can be a superpower for creating an environment where employees are able to work with purpose. Product Management teams at companies like Intel, LinkedIn and Airbnb have achieved amazing results with OKRs, but less often discussed is the fact that deploying a goal framework in the right way can create a vastly better working environment.
The OKR methodology is very simple, and when used properly, OKRs can help your product team create things like high output management, team alignment and increased communication in all your business goals.
When it comes to creating and writing incredible OKRs consider the following formula: We will __(Objective)__ as measured by __(these Key Results)__.
Designed to fit the needs of any organization size, department or industry, OKRs work the same for setting goals throughout many company levels. They can also be used by individuals or small teams to achieve results. .
Objectives need to be clear, actionable and (ideally) inspiring, while also actionable and time-bound.
Key results determine whether an Objective has succeeded or failed. They are quantifiable, measurable and time-bound, so that it's easy for the team to gauge progress. Contributors on the KRs should measure progress regularly (ideally weekly), and then at the end of the OKR period (typically a quarter), there’s a regular grading of the KR and retrospective.
When it comes to writing and setting OKRs, it's a good idea to make it collaborative. By conducting a brainstorming session, it engages your product team, gives your team a level of ownership and drives accountability for those results. Ultimately, you want to create a process where teams feel empowered to create their OKRs and then challenge teams across the business to ensure they’re focused on the right priorities at the right time. This process encourages creative thinking and informed risk-taking, all to push your product team forward.
When getting started with product management OKRs, we get common questions like “how do I write a good PM OKR?” or “can you give me a good example of a project management OKR?” To answer these questions, we created a list of example project management OKRs so you can have some inspiration as you begin to write your own company, department and team OKRs.
OBJECTIVE: Successfully Launch the New Product
Key Results:
OBJECTIVE: Develop a New Product Vision
Key Results:
OBJECTIVE: Find product market fit for Scorpio
Key Results:
OBJECTIVE: Implement thorough user testing of our product
Key Results:
OBJECTIVE: Increase the delivery speed of the new features
Key Results:
OBJECTIVE: Make our Product Management team even better
Key Results:
OBJECTIVE: Conduct a successful Scorpio product launch
Key Results:
OBJECTIVE: Improve the product release process
Key Results:
OBJECTIVE: Drastically improve user onboarding
Key Results:
OBJECTIVE: Increase user engagement
Key Results:
OBJECTIVE: Improve customer satisfaction
Key Results:
OBJECTIVE: Accelerate profit Per Customer
Key Results:
OBJECTIVE: Encourage users to refer our product
Key Results:
OBJECTIVE: Increase product team learning
Key Results:
OBJECTIVE: Create a dream product team
Key Results:
OBJECTIVE: Share knowledge of our product team with the community
Key Results:
An ideal OKR software tool will build and reinforce great practices while fitting in seamlessly with the way your product management team already works. Teams who use a software-based OKR tool have improved alignment and work better together. By having purpose-built software for the job of goal tracking, you’ll avoid a ton of time spent running around and getting updates.
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